Feb 11, 2012
According to a new report, iOS web traffic has surpassed Mac OS X for the first time in history. iOS market share has grown nearly 50% over the last 6 months, and Apple’s mobile products are now driving more web traffic while the Mac’s traffic share has declined.
Analytics and advertising firm Chitika examined web traffic across 100,000 popular websites and came to the conclusion that iOS activity is on a sharp upwards trend. This month web traffic from iOS devices reached 8.15%, and the Mac declined to 7.96%. Not a huge gap, but iOS is seeing exponential growth while Mac OS X is not.
The data shows that the web market shares of iOS and OS X have been converging steadily since August. iOS has been posting regular gains, and has experienced an overall growth of nearly 50%, whereas OS X has seen its market share decline by 25% since a high point in September. February marks the first point where a reversal in position can be seen in the respective operating systems. iOS passes Mac OS with 8.15% of all web traffic, whereas Mac OS only sees 7.96%.
Apple has established itself as the top smartphone vendor worldwide. 2011 was a record-breaking year for iOS device sales, with Apple selling 37.04 million iPhones and 15.43 million iPads last quarter alone. Both the iPhone and iPad have seen over 100% increases in year-over-year growth since 2010. Mac sales are also increasing, but not by such a high rate. Apple reported a 25% year-over-year increase in Mac sales last quarter.
The web can be a good way to gauge the dominance of a certain platform. Google has noted in the past that iOS devices account for the majority of its web search queries. While Chitika’s findings are not completely conclusive, the report does mirror Apple’s strategy moving forward. We’re in a ‘post-PC’ era, and mobile is the future.
(image via MinimallyMinimal)
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